art direction, creative concepting, content creation, & styling
Outsiders Pizza is a new frozen pizza brand created by Nestlé, and I was part of the team to bring the brand to market in Columbus, OH. As part of this foundational work, I organized and directed everything from a basement pizza party to a scrappy video shoot featuring local actors. I produced photo and video shoots from initial concepts through post-production and final delivery. As part of the launch, I either made or supported the creation of over 70 assets.
Creative Director - Jason Zabel
Creative - Scotty Gunderson, Reuven Perlman
Designer - Missy Reinikainen
Photographers - Scotty Gunderson, Dylan Nelson, Kenny Williams
Agency - Zeus Jones